Ash Barty is the first Australian to have her name and image take over vegemite jars.
Vegemite Australia announced it will continue sponsorship of the world number one tennis player, Ashleigh Barty.
Senior marketing manager Matt Gray says Ash Barty’s name will continue to be printed on the Vegemite jars for a third consecutive year.
He says Ash is an extraordinary ambassador – and that she’s universally loved by all Aussies, and that they can’t wait to cheer her on as they approach the summer tennis season.
Gray says Barty will wear the iconic Vegemite patch throughout the Australian summer season, starting with the Fed Cup Final in November.
Barty says she is excited about her ever-strengthening partnership with her favourite food.
She say she is a proud Vegemite kid and couldn’t be happier to be continuing her relationship with Vegemite Australia.
Barty continued that Vegemite is a reminder of home while she is travelling, she says she will always take a tube with her around the world.
She added that the chance to work with one of Australia’s most iconic brands for the third year is a dream come true.
To celebrate the continued partnership, Vegemite will be releasing limited-edition ‘Bartymite’ Vegemite jars.
Gray assured Vegemite fans that there will be no change to the taste of the product – the recipe people know, and love remains the same.
The limited-edition Bartymite jars will feature a special-edition label design, featuring Barty’s signature, to celebrate the partnership.
The limited-edition 380g ‘Bartymite’ jars will be available from mid-month until they’re sold out.