Netflix has made its first moves into online gaming releasing mobile games for Android users. The games will be available ad-free for Netflix subscribers with Android devices.
It’s the start of a new chapter for the streaming giant that’s come a long way since 1997 when it started as a video rental company. It wasn’t until February of 2007 that Netflix began to stream video-on-demand content through their website. Don’t let the understated nature of Netflix Gaming’s first releases fool you, this is only the beginning.
One advantage that Netflix Gaming has over competitors is its access to the intellectual property of Netflix’s most popular titles. This allows Netflix the opportunity to readily adapt its most popular shows and movies into games opening up new streams of revenue.
This is an advantage that Netflix has exploited in two of their new mobile game titles, Stranger Things: 1984 and Stranger Things 3: The Game. Both of these games have a nostalgic 90’s aesthetic and have proven immensely popular with the Android audience who have rated them both 5 stars.
Only time will tell what’s next for Netflix Gaming, but based on the companies record, many have high hopes.