Rebecca Judd sparked a shopper frenzy with her new swimwear line, JAGGAD selling out of a $130 bikini less than an hour after it went online.
The AFL WAG and mum-of-four created a new line of swimmers for the fitness brand she co owns, JAGGAD, which went on sale at 4pm today.
But after a successful Instagram campaign that included racy images of the 37-year-old rocking the design pool side as well as a series of “real” women. One of the cossies sold out in record time.
Goes to show the power of social media, Bec taking to her Instagram account, revealed the “Cuba” bikini had sold out thanking her fellow followers for their support.
“Thank you for having real women as models,” someone else wrote.
While one photo – which shows Sydney plus-size model Bruna Lapinskas, model Jen Kennedy and dietitian Marika Day wearing the swimmers – was met with huge applause, as one person declared: “This photo is everything.”